Ellwood Thompson’s Master Plan
Do you remember Ellwood Thompson’s last effort at expansion? It failed miserably. The shop they established in Chesterfield struggled and didn’t last a year.
This time is different. ET’s is looking to expand outside of Richmond, where they can continue their model of providing superior customer service and the freshest food as possible. According to the RTD, Charlotte and Northern Virginia are areas under consideration.
ET’s also has a better management structure in place. They snagged former Regional Director of Whole Foods Ryan Youngman to lead the charge. He should contrast well with owner Richard T. Hood.
But the obstacles are fierce. Whole Foods is still planning on merging with Wild Oats which will give it a larger presence and lower costs. While ET’s is focusing on differentiation, having the local-est food possible, will it be enough?
As for the effect WOTB, let’s hope that ET’s doesn’t lose focus on us. Hopefully the new management structure will mean they will be able to handle store on the corner of Ellwood and Thompson AND their grandiose plans.
